Released in late 2008, DOWN TO EARTH, Jem's sophomore album, finds the Welsh performer (born Jem Griffiths) playing up the poppy side of her alternative-electro aesthetic. Highlights of the eclectic outing include the funky, beat-driven "Crazy" and the breezy, lilting "It's Amazing," as well as the club-ready techno tune "Aciiid!" which features Jem singing in Japanese.

Paste (magazine) (p.61) - "[W]hen Jem's good -- as with the throwback dance track 'Aciiid!' and the beautiful piano and strings of 'You Will Make It' -- she's very good."